{"id":2639,"date":"2025-11-02T17:45:04","date_gmt":"2025-11-02T16:45:04","guid":{"rendered":"https:\/\/www.by-celestia.com\/?p=2639"},"modified":"2025-11-10T18:43:45","modified_gmt":"2025-11-10T17:43:45","slug":"elementor-2639","status":"publish","type":"post","link":"https:\/\/www.by-celestia.com\/fr\/elementor-2639\/","title":{"rendered":"5 erreurs que fait un dirigeant en salon tech"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2639\" class=\"elementor elementor-2639\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ed86a02 e-con-full e-flex e-con e-parent\" data-id=\"ed86a02\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fc175d1 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"fc175d1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h1 style=\"font-weight: 400; color: #ffffff; text-shadow: 0 4px 8px rgba(0,0,0,0.5);\"><br \/>5 erreurs que fait un <span style=\"color: #eee5d3; font-weight: bold;\">dirigeant<\/span><br \/>en <span style=\"color: #eee5d3; font-weight: bold;\">salon tech<\/span><span style=\"color: #d2b68a;\">.<\/span><\/h1>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8ce7848 e-con-full e-flex e-con e-parent\" data-id=\"8ce7848\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-85d8366 e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"85d8366\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-be4df36 e-con-full e-flex e-con e-child\" data-id=\"be4df36\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2db4c5c elementor-widget elementor-widget-text-editor\" data-id=\"2db4c5c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Participer \u00e0 un salon technologique en tant que dirigeant est une <\/span><b>opportunit\u00e9 strat\u00e9gique<\/b><span style=\"font-weight: 400;\">, \u00e0 condition de ne pas y aller \u00e0 la l\u00e9g\u00e8re. Trop souvent, on revient avec des carnets de contacts et des impressions \u00ab sympas \u00bb, mais sans plan clair ni impact mesurable. Selon des \u00e9tudes, <\/span><b>70 \u00e0 80 % des leads issus d\u2019\u00e9v\u00e9nements ne sont jamais trait\u00e9s<\/b><span style=\"font-weight: 400;\">.<\/span><\/p><p><span style=\"font-weight: 400;\">Si vous y allez uniquement \u00ab pour voir ce qui se passe \u00bb, vous risquez un <\/span><b>retour sur investissement nul<\/b><span style=\"font-weight: 400;\">. Voici donc les <\/span><b>5 erreurs majeures \u00e0 \u00e9viter<\/b><span style=\"font-weight: 400;\"> \u2014 et comment transformer votre visite en levier strat\u00e9gique.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-70d1bc2 e-flex e-con-boxed e-con e-parent\" data-id=\"70d1bc2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6912111 e-con-full elementor-hidden-desktop e-flex e-con e-parent\" data-id=\"6912111\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9be8e79 elementor-hidden-desktop elementor-hidden-mobile elementor-widget elementor-widget-spacer\" data-id=\"9be8e79\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c526fe5 elementor-widget-tablet__width-initial elementor-widget elementor-widget-table-of-contents\" data-id=\"c526fe5\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;exclude_headings_by_selector&quot;:[],&quot;marker_view&quot;:&quot;bullets&quot;,&quot;icon&quot;:{&quot;value&quot;:&quot;&quot;,&quot;library&quot;:&quot;&quot;},&quot;no_headings_message&quot;:&quot;Aucun titre n\\u2019a \\u00e9t\\u00e9 trouv\\u00e9 sur cette page.&quot;,&quot;headings_by_tags&quot;:[&quot;h2&quot;,&quot;h3&quot;,&quot;h4&quot;,&quot;h5&quot;,&quot;h6&quot;],&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tSommaire\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__c526fe5\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<svg class=\"elementor-toc__spinner eicon-animation-spin e-font-icon-svg e-eicon-loading\" aria-hidden=\"true\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M500 975V858C696 858 858 696 858 500S696 142 500 142 142 304 142 500H25C25 237 238 25 500 25S975 237 975 500 763 975 500 975Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bc696ba e-flex e-con-boxed e-con e-parent\" data-id=\"bc696ba\" data-element_type=\"container\" data-e-type=\"container\" id=\"toc-trigger\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1a4387a e-con-full elementor-hidden-tablet elementor-hidden-mobile e-flex e-con e-child\" data-id=\"1a4387a\" data-element_type=\"container\" data-e-type=\"container\" id=\"toc\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cc2db1a elementor-fixed toc-left elementor-widget__width-initial elementor-toc--content-ellipsis elementor-invisible elementor-widget elementor-widget-table-of-contents\" data-id=\"cc2db1a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;,&quot;h4&quot;,&quot;h5&quot;,&quot;h6&quot;],&quot;exclude_headings_by_selector&quot;:[],&quot;marker_view&quot;:&quot;bullets&quot;,&quot;icon&quot;:{&quot;value&quot;:&quot;&quot;,&quot;library&quot;:&quot;&quot;},&quot;no_headings_message&quot;:&quot;Aucun titre n\\u2019a \\u00e9t\\u00e9 trouv\\u00e9 sur cette page.&quot;,&quot;_position&quot;:&quot;fixed&quot;,&quot;_animation&quot;:&quot;slideInLeft&quot;,&quot;_animation_delay&quot;:300,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tSommaire\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__cc2db1a\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<svg class=\"elementor-toc__spinner eicon-animation-spin e-font-icon-svg e-eicon-loading\" aria-hidden=\"true\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M500 975V858C696 858 858 696 858 500S696 142 500 142 142 304 142 500H25C25 237 238 25 500 25S975 237 975 500 763 975 500 975Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c2ed94c e-con-full e-flex e-con e-child\" data-id=\"c2ed94c\" data-element_type=\"container\" data-e-type=\"container\" id=\"premier-bloc\">\n\t\t\t\t<div class=\"elementor-element elementor-element-43a5386 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"43a5386\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"first-block\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h2><b>1. Partir sans objectif clair (ou flou)<\/b><\/h2><p><b>Pourquoi c\u2019est risqu\u00e9 :<\/b><b><br \/><\/b><span style=\"font-weight: 400;\"> Participer \u00e0 un salon sans hypoth\u00e8se ou question claire, c\u2019est comme naviguer sans cap : vous serez ballott\u00e9 par les stands et animations, sans arriver \u00e0 rien.<\/span><\/p><p><b>Le constat :<\/b><b><br \/><\/b><span style=\"font-weight: 400;\"> De nombreuses enqu\u00eates sur les visiteurs de salons montrent que ceux qui planifient leurs objectifs strat\u00e9giques obtiennent <\/span><b>beaucoup plus de contacts qualifi\u00e9s et d\u2019id\u00e9es exploitables<\/b><span style=\"font-weight: 400;\"> que ceux qui se d\u00e9placent \u00ab au feeling \u00bb.<\/span><\/p><p><b>Comment l\u2019\u00e9viter :<\/b><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">D\u00e9finissez <\/span><b>2 \u00e0 3 enjeux strat\u00e9giques sp\u00e9cifiques<\/b><span style=\"font-weight: 400;\"> :<\/span><\/li><\/ul><p>Ex. : \u00ab Identifier 3 technologies pour r\u00e9duire nos co\u00fbts d\u2019exploitation de 15 % en 24 mois \u00bb<\/p><p><span style=\"font-weight: 400;\">Ex. : \u00ab Rencontrer 2 nouveaux partenaires IA industrielle \u00bb<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Fixez des <\/span><b>KPIs mesurables<\/b><span style=\"font-weight: 400;\"> : nombre de contacts, RDV C-level, propositions \u00e0 lancer dans les 30\/60 jours.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00c0 votre retour, posez-vous : \u00ab Ai-je trouv\u00e9 ce que je cherchais ? Que vais-je faire concr\u00e8tement ? \u00bb<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d6def99 e-flex e-con-boxed e-con e-parent\" data-id=\"d6def99\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-10595a6 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"10595a6\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"visiter-tout\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h2><b>2. Visiter \u00ab tout et n\u2019importe quoi \u00bb sans filtre<\/b><\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a7e1f2d e-flex e-con-boxed e-con e-parent\" data-id=\"a7e1f2d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4186c05 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"4186c05\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<b>Pourquoi c\u2019est contre-productif :<\/b><b>\n<\/b><span style=\"font-weight: 400;\"> Un salon tech est foisonnant : stands, conf\u00e9rences, ateliers\u2026 Sans filtre, vous perdez votre temps et revenez avec <\/span><b>beaucoup d\u2019images, peu d\u2019impact<\/b><span style=\"font-weight: 400;\">.<\/span>\n\n<b>Le constat :<\/b><b>\n<\/b><span style=\"font-weight: 400;\"> 44 % des visiteurs partent apr\u00e8s moins de 4 heures sur site.<\/span>\n\n<b>Comment l\u2019\u00e9viter :<\/b>\n<ul>\n <li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Avant l\u2019\u00e9v\u00e9nement, identifiez <\/span><b>3 th\u00e8mes\/technologies prioritaires<\/b><span style=\"font-weight: 400;\"> (ex. : edge computing, cybers\u00e9curit\u00e9 OT, 6G).<\/span><\/li>\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">S\u00e9lectionnez <\/span><b>10 exposants ou 5 conf\u00e9rences prioritaires<\/b><span style=\"font-weight: 400;\"> \u00e0 visiter.<\/span><\/li>\n<\/ul>\n<span style=\"font-weight: 400;\">Pendant l\u2019\u00e9v\u00e9nement, utilisez cette liste comme filtre : dites non \u00e0 tout ce qui ne correspond pas \u00e0 vos enjeux cl\u00e9s.<\/span><span style=\"font-weight: 400;\">\n<\/span>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-098cfea e-flex e-con-boxed e-con e-parent\" data-id=\"098cfea\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fd66791 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"fd66791\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"traduire-veille\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h2><b>3. Ne pas traduire la veille en action<\/b><\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4914b7c e-flex e-con-boxed e-con e-parent\" data-id=\"4914b7c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-06cb6a6 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"06cb6a6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<b>Pourquoi c\u2019est la plus co\u00fbteuse :<\/b>\n\n<span style=\"font-weight: 400;\">Capturer des id\u00e9es sans les exploiter est inutile. La vraie valeur r\u00e9side dans la <\/span><b>mise en \u0153uvre imm\u00e9diate<\/b><span style=\"font-weight: 400;\">.<\/span>\n\n<b>Le constat :<\/b><b>\n<\/b><span style=\"font-weight: 400;\"> Les dirigeants qui traduisent leurs d\u00e9couvertes en actions concr\u00e8tes voient un impact <\/span><b>significatif sur l\u2019innovation et la comp\u00e9titivit\u00e9<\/b><span style=\"font-weight: 400;\">, tandis que les autres repartent avec de simples inspirations.<\/span>\n\n<b>Comment l\u2019\u00e9viter :<\/b>\n<ul>\n <li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Bloquez <\/span><b>1\/2 journ\u00e9e<\/b><span style=\"font-weight: 400;\"> pour un debrief strat\u00e9gique avec votre comit\u00e9.<\/span><\/li>\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">D\u00e9finissez <\/span><b>2 actions concr\u00e8tes \u00e0 lancer dans les 90 jours<\/b><span style=\"font-weight: 400;\"> : exp\u00e9rimenter une technologie, lancer un projet pilote, challenger un fournisseur existant.<\/span><\/li>\n<\/ul>\n<span style=\"font-weight: 400;\">Documentez <\/span><b>qui fait quoi, avec quel budget<\/b><span style=\"font-weight: 400;\">.<\/span>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a27fe76 e-con-full e-flex e-con e-parent\" data-id=\"a27fe76\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9627a66 e-flex e-con-boxed e-con e-parent\" data-id=\"9627a66\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7646187 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"7646187\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"reseautage\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h2><b>4. N\u00e9gliger le r\u00e9seautage intentionnel<\/b><\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0128dfd e-flex e-con-boxed e-con e-parent\" data-id=\"0128dfd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8c0931e elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"8c0931e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<b>Pourquoi c\u2019est un g\u00e2chis :<\/b><b>\n<\/b><span style=\"font-weight: 400;\"> Le vrai networking se passe souvent <\/span><b>entre les stands<\/b><span style=\"font-weight: 400;\"> : caf\u00e9s, sessions informelles, lunchs. C\u2019est l\u00e0 que vous reconnaissez les acteurs cl\u00e9s et nouez des liens durables.<\/span>\n\n<b>Le constat :<\/b><b>\n<\/b><span style=\"font-weight: 400;\"> 39 % des participants reviennent d\u2019un m\u00eame salon plusieurs ann\u00e9es de suite : <\/span><b>la continuit\u00e9 du r\u00e9seau est un actif strat\u00e9gique<\/b><span style=\"font-weight: 400;\">.<\/span>\n\n<b>Comment l\u2019\u00e9viter :<\/b>\n<ul>\n <li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Avant l\u2019\u00e9v\u00e9nement, identifiez <\/span><b>2 \u00e0 3 sessions networking<\/b><span style=\"font-weight: 400;\"> \u00e0 r\u00e9server.<\/span><\/li>\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Pendant, pr\u00e9voyez <\/span><b>30 minutes par jour<\/b><span style=\"font-weight: 400;\"> pour des rencontres spontan\u00e9es hors stand.<\/span><\/li>\n<\/ul>\n<span style=\"font-weight: 400;\">Apr\u00e8s, relancez <\/span><b>2\u20133 contacts informels<\/b><span style=\"font-weight: 400;\"> pour un \u00e9change de suivi ou un rendez-vous exploratoire.<\/span><span style=\"font-weight: 400;\">\n<\/span>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cc511a1 e-flex e-con-boxed e-con e-parent\" data-id=\"cc511a1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b5c0a6a elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"b5c0a6a\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"retour-sur-veille\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h2><b>5. Oublier de mesurer le retour sur la veille<\/b><\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1c1985e e-flex e-con-boxed e-con e-parent\" data-id=\"1c1985e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-21ea71b elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"21ea71b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<b>Pourquoi c\u2019est risqu\u00e9 :<\/b><b>\n<\/b><span style=\"font-weight: 400;\"> Beaucoup voient le salon comme \u00ab un co\u00fbt de curiosit\u00e9 \u00bb. Pourtant, <\/span><b>temps, budget et opportunit\u00e9s manqu\u00e9es<\/b><span style=\"font-weight: 400;\"> en font un investissement strat\u00e9gique.<\/span>\n\n<b>Le constat :<\/b><b>\n<\/b><span style=\"font-weight: 400;\"> Pour les exposants, le co\u00fbt par lead est \u00e9lev\u00e9 (<\/span><b>\u2248 745\u2013810 \u20ac<\/b><span style=\"font-weight: 400;\">) et le taux de conversion mod\u00e9r\u00e9 (~5\u201310 %). M\u00eame en tant que visiteur, il faut <\/span><b>dimensionner la valeur de votre pr\u00e9sence<\/b><span style=\"font-weight: 400;\">.<\/span>\n\n<b>Comment l\u2019\u00e9viter :<\/b>\n<ul>\n <li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Calculez un <\/span><b>mini business case<\/b><span style=\"font-weight: 400;\"> : temps mobilis\u00e9 vs valeur attendue.<\/span><\/li>\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Standardisez un <\/span><b>tableau de bord post-salon<\/b><span style=\"font-weight: 400;\"> : heures investies, contacts pertinents, technologies \u00e9valu\u00e9es, actions engag\u00e9es, budget allou\u00e9.<\/span><\/li>\n<\/ul>\n<span style=\"font-weight: 400;\">D\u00e9finissez un verdict : <\/span><b>go \/ stop \/ pivot<\/b><span style=\"font-weight: 400;\"> pour d\u00e9cider de votre retour l\u2019ann\u00e9e suivante.<\/span><span style=\"font-weight: 400;\">\n<\/span>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e95a8d3 e-flex e-con-boxed e-con e-parent\" data-id=\"e95a8d3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2d22449 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"2d22449\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"conclusion\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h2><b>Conclusion<\/b><\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ff4b248 e-flex e-con-boxed e-con e-parent\" data-id=\"ff4b248\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c1a2ecc elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"c1a2ecc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Un salon tech n\u2019est pas une promenade. Pour un dirigeant, c\u2019est un <\/span><b>outil strat\u00e9gique<\/b><span style=\"font-weight: 400;\"> : l\u2019occasion de rep\u00e9rer les \u00e9volutions, de nouer des liens, de lancer des projets. Si vous y allez sans m\u00e9thode, vous repartez avec des impressions\u2026 rien de plus.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"> En appliquant cette structure \u2014 objectifs clairs, filtre rigoureux, r\u00e9seau cibl\u00e9, action imm\u00e9diate, benchmark du co\u00fbt\/valeur \u2014 vous transformez votre visite en levier concret.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-af66e15 e-flex e-con-boxed e-con e-parent\" data-id=\"af66e15\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4013d6a elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"4013d6a\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"by-celestia\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h2>Votre temps est pr\u00e9cieux \u2014 laissez-nous tout g\u00e9rer pour vous.<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4e780f5 e-flex e-con-boxed e-con e-parent\" data-id=\"4e780f5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5efe871 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"5efe871\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Vous ne voulez pas g\u00e9rer tous les d\u00e9tails ? Vous souhaitez consacrer votre temps \u00e0 la <\/span><b>r\u00e9flexion strat\u00e9gique<\/b><span style=\"font-weight: 400;\"> plut\u00f4t qu\u2019\u00e0 la logistique ? C\u2019est exactement l\u00e0 o\u00f9 <\/span><b>By Celestia<\/b><span style=\"font-weight: 400;\"> entre en jeu. Nous prenons en charge <\/span><b>l\u2019int\u00e9gralit\u00e9 de votre participation<\/b><span style=\"font-weight: 400;\">, depuis la d\u00e9finition de vos enjeux jusqu\u2019au plan d\u2019action post-\u00e9v\u00e9nement, en passant par un accompagnement <\/span><b>haut de gamme sur site et en dehors<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><b>Ce que vous obtenez :<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Briefing personnalis\u00e9 avec un curateur d\u00e9di\u00e9 pour d\u00e9finir vos <\/span><b>objectifs strat\u00e9giques<\/b><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Filtrage et s\u00e9lection des <\/span><b>sujets, start-ups et exposants pertinents<\/b><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>H\u00e9bergements haut de gamme<\/b><span style=\"font-weight: 400;\"> adapt\u00e9s \u00e0 vos standards et pr\u00e9f\u00e9rences.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Transports et transferts optimis\u00e9s<\/b><span style=\"font-weight: 400;\"> (a\u00e9roport, h\u00f4tel, salon), pour une exp\u00e9rience sans stress.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Acc\u00e8s VIP sur site<\/b><span style=\"font-weight: 400;\">, rencontres pr\u00e9-book\u00e9es et logistique compl\u00e8te.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Plan d\u2019action post-salon avec <\/span><b>responsabilit\u00e9s assign\u00e9es, suivi et int\u00e9gration \u00e0 une communaut\u00e9 de dirigeants exigeants<\/b><span style=\"font-weight: 400;\">.<\/span><\/li>\n<\/ul>\n<p><b><br><\/b><\/p><p><b>Pr\u00eat \u00e0 faire d\u2019un salon tech un v\u00e9ritable levier strat\u00e9gique ?<\/b><b><br><\/b><span style=\"font-weight: 400;\">R\u00e9servez votre appel strat\u00e9gique avec By Celestia et transformez votre prochaine visite en <\/span><b>r\u00e9sultat tangible<\/b><span style=\"font-weight: 400;\">, sans effort.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-129c890 e-flex e-con-boxed e-con e-parent\" data-id=\"129c890\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-32102e8 elementor-widget__width-initial elementor-widget elementor-widget-button\" data-id=\"32102e8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6MTY5LCJ0b2dnbGUiOmZhbHNlfQ%3D%3D\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Vivez votre prochain salon tech en VIP<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8c5f2f6 e-flex e-con-boxed e-con e-parent\" data-id=\"8c5f2f6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5b0f444 elementor-widget elementor-widget-html\" data-id=\"5b0f444\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<style>\r\n.toc-left {\r\n  display: none;              \/* Masqu\u00e9 au d\u00e9part *\/\r\n  opacity: 0;                 \/* Invisible au d\u00e9part pour le fondu *\/\r\n  position: fixed;            \/* Flottant \u00e0 gauche *\/\r\n  top: 20px;\r\n  left: 20px;\r\n  z-index: 999;\r\n  max-width: 300px;\r\n  transition: opacity 0.5s ease-in-out; \/* Dur\u00e9e et style du fondu *\/\r\n}\r\n\r\n\/* Masquer sur mobile\/tablette si besoin *\/\r\n@media (max-width: 1024px) {\r\n  .toc-left {\r\n    display: none !important;\r\n  }\r\n}\r\n<\/style>\r\n\r\n<script>\r\ndocument.addEventListener('DOMContentLoaded', function() {\r\n  const toc = document.querySelector('.toc-left');\r\n  const triggerBlock = document.getElementById('toc-trigger');\r\n\r\n  if (!toc || !triggerBlock) {\r\n    console.warn('TOC ou d\u00e9clencheur non trouv\u00e9');\r\n    return;\r\n  }\r\n\r\n  function checkScroll() {\r\n    const scrollPosition = window.scrollY || window.pageYOffset;\r\n    const triggerPosition = triggerBlock.offsetTop;\r\n\r\n    \/\/ Affiche d\u00e8s qu'on atteint le premier bloc\r\n    if (scrollPosition >= triggerPosition - 50) { \r\n      if (toc.style.display !== 'block') {\r\n        toc.style.display = 'block';\r\n        setTimeout(() => { toc.style.opacity = 1; }, 10);\r\n      }\r\n    } else {\r\n      if (toc.style.opacity !== '0') {\r\n        toc.style.opacity = 0;\r\n        setTimeout(() => { toc.style.display = 'none'; }, 500);\r\n      }\r\n    }\r\n  }\r\n\r\n  window.addEventListener('scroll', checkScroll);\r\n  checkScroll(); \/\/ v\u00e9rifie au chargement\r\n});\r\n<\/script>\r\n\r\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>5 erreurs que fait un dirigeanten salon tech. Participer \u00e0 un salon technologique en tant que dirigeant est une opportunit\u00e9 strat\u00e9gique, \u00e0 condition de ne pas y aller \u00e0 la l\u00e9g\u00e8re. Trop souvent, on revient avec des carnets de contacts et des impressions \u00ab sympas \u00bb, mais sans plan clair ni impact mesurable. Selon des [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":361,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,19],"tags":[],"class_list":["post-2639","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-categorise","category-strategie"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>5 erreurs que fait un dirigeant en salon tech - By Celestia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.by-celestia.com\/fr\/elementor-2639\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 erreurs que fait un dirigeant en salon tech - By Celestia\" \/>\n<meta property=\"og:description\" content=\"5 erreurs que fait un dirigeanten salon tech. 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